Boardwalk Empire star Michael Pitt fronts the Prada Spring / Summer 2012 men’s ad campaign, channeling the golden age of Hollywood both in style of dress as well as attitude. Shot by renowned photographer David Sims, the images reflect a 1950s aesthetic as seen in the SS12 womenswear campaign. Beautifully cut and crafted outerwear lays perfectly over playful patterns of shirts and scarves, achieving both the brand and photographer’s vision.