The spring 2012 campaign from Prada feature Natasha Poly, Meghan Collison, Elise Crombez, Ymre Stiekema and Katryn Kruger photographed by Steven Meisel. According to the release, “the gas station is cast as a central symbol in this post-modern crossroads of new horizons and economic fulfillment, a stage set where fashion, fantasy and the promise of new discoveries collide.”

The low angle the campaign is shot from is meant to “emphasize the power and positivism in the campaign and collection message.”