In the beginning Lala Berlin was all about high-end knitwear. Meanwhile it is precisely the casual urban chic based on a wide range of materials and innovative cuts that define the label’s signature style. From a mere vision Leyla Piedayesh turned Lala Berlin into an up-and-coming Berlin-based fashion brand and then into an internationally acclaimed top brand. Born in Teheran, the multi-talented ‘superwoman’ studied business administration and developed the MTV format Designerama before designing her own fashion line in 2003.

Shortly after, in 2004, she presented her first collection at the Premium Fashion Trade Show. Her clear-cut knitwear designs with innovative details earned her a large following and set the tone for Lala Berlin’s casual feminine style. With her nomination for the New Generation Award at Mercedes-Benz Fashion Week 2007 the designer proved her ability to serve the whole spectrum – including high-end evening gowns and a full-fledged ready-to-wear collection.

The label cemented its cult status through bold experiments with unconventional accessoiries, expressive patterns and prints. Whatever carries the Lala Berlin label – all designs always bear Leyla Piedayesh’s signature and reflect her personal sense of colours, forms and silhouettes. General trends, though borne in mind, are assimilated to turn “zeitgeist” into timeless creations made from cashmere, silk, fine cotton or soft jersey.